The Ultimate SEO Tips for Your Website’s Blog
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Oh, the many struggles of SEO! We all need SEO in our lives, but it becomes a love-hate relationship when we realize what it takes to implement SEO practices in our content. I understand the love-hate relationship with SEO. I think many copywriters would agree that SEO can sometimes go against what it means to write good content, and that’s just frustrating. However, there are ways to combat it!
If you are wondering about how you can organically enhance your blog posts and enrich them with the best SEO practices, then cast your eyes onward! I’m going to take you through 4 of the ultimate SEO tips for blog posts so you can get Google on your friend list. I will show you how to…
Use tools like Frase to reach your target audience - and for them to reach you.
Get to grips for the trial and error method in order to see what SEO tricks work for you.
See how you can observe your competitors to get the best tips and tricks - and then do it even better.
Use apps that will organically boost your SEO.
1. FRASE
I want to introduce you to an all-time favorite of mine. Frase has been a lifesaver for me when it comes to SEO success, and I want to share it with you guys. It’s a new kid on the block, so if you haven’t heard of it, keeping reading!
But wait, Ella...What is Frase?
I’m glad you asked!
Frase is an AI tool that helps you create content that “effectively addresses your customers’ problems”. It does this by pinpointing the most sought-after questions your target audience asks and creates briefs that help you write content that will come show on their search engines.
Pretty smart, right?
Frase cuts out the middleman and basically gives you all the analytics you need, helping you to create blog posts that are tailored to your target market.
Learn more about Frase here.
Why Use Frase to Create Your Blog Posts?
If your aim is to build your empire, attract more clients, and reach a wider audience with your blog, SEO is pretty high on the importance list. And while there are other ways you can find out the information you need to craft blog content that will have the answers your readers are looking for, Frase helps you save time and may be more accurate than if you gathered that kinda data yourself.
Frase is pretty simple to use and is perfect for novice SEO operators.
2. TRIAL AND ERROR
The thing with SEO is that you don’t always get it right the first time. It can take a little bit of time to adjust yourself with DIY practices that work for you.
For example, researching the right keywords to use and knowing how to successfully use those keywords without your copy sounding like a robot can be time-consuming (not to mention, boring and un-fun). But it’s worth it. Knowing what works for you and how to use the right keywords in each of your blog posts will heighten your chances of winning first-place on search engines.
Why Try the Trial and Error Method?
Your blog posts will look beautiful to Pinterest when weaved with the right keywords and links. However, finding what works for your individual business may not be as easy as just creating your own list and making sure all of your blog posts connect.
Like the hashtags on Instagram, do a bit of research and see what words are searched in relation to the blog post you are writing. Practice using that list and see what the outcome is.
If your analytics don’t improve over time (or they decline), then you know that it wasn’t a good call.
But if you see an improvement then, hey! You know you’re heading in the right direction.
3. OBSERVE YOUR COMPETITORS
Whether you’re a web or brand designer, a business coach or an architect, there is a lot you can learn from just observing your competitors.
What’s good about this is that you can already see their results; you can see that it works and what they have done to get those results. That’s perfect for you! Now you can minimize the errors and utilize the strengths of others to enhance your SEO and get traffic to your blog posts.
What You Can Learn From Your Competitors
You can learn what works.
Your competitors will have similar clientele and a similar goal to you, which is perfect. Utilize this and see what they are doing right.
And what they are doing wrong.
You can learn what methods work best on their posts by checking out the engagement on their blog and the boost in their social media followers. If you see that they are doing pretty good, take notice of the way they structure their blog posts and the placement of their keywords. Keep a check on how they link to outside sources, and how they refer to their own site via their blog. Linking to your own website and others is a great way to improve SEO and get more eyes on your site (even from others that you quote, not just search engines).
PRO TIP - Steer clear of directly copying their methods, as they may not all work for you. And because it’s outright wrong. Every business owner is unique, so remember to stay true to your brand.
4. USE SEO BOOSTING PROGRAMS
Like I mentioned before about Frase, take advantage of what’s available and, if needed, invest in a program that will not only enhance your ranking but also keep it there. With SEO, consistency is key, so using a program the will boost your blog posts and help you create SEO friendly content will be a life-saver for you in the long run.
SEO Boosting Programs You Can Use
One popular SEO enhancing program many people are using is Ubersuggest.
Ubersuggest is an app that shows you “how to win the game of SEO”. It assists with helping you do the step I mentioned above - being like the fly on the wall in your competitor’s homes. Not only does it help you adopt their methods and SEO techniques, it goes further by helping you advance forward.
Ubersuggest analyzes what works AND also does most of the work for you by generating a keyword list and creating some content ideas that would work for your audience specifically.
SEO intelligence at it’s best if you ask me!
Here’s a simple list of some of my favorite tools that I use when researching SEO for my clients:
GET SEO SAVVY WHEN WRITING YOUR BLOG POSTS
Having beautifully written, on-point blog posts will always come first when moving your readers to action. But how will they know what you have to offer if you don’t lead them to it? How will they find your blog posts without a little nudge from Google?
The best way is to utilize the 4 SEO tips above and implement them in your blog posts.
PRO TIP - Be sure to focus on the quality of your writing, even though you want to boost your SEO. Choppy blog posts stuffed full of keywords don't provide the content people want to read, but it’s the well-written, original copy that will convert.