Why do branding and copywriting go hand in hand?
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Let’s start with a question: What would you say is the best way to attract clients? Branding or copywriting? This question has often caused debates, that’s for sure! Many brand and web designers would go with branding. Of course! That seems logical. On the flip side, copywriters would say copy that connects and converts.
So… which one is it?
The truth is that both branding and copywriting are important. You need to master both to build a brand that thrives. Branding and copywriting go hand-in-hand, like peanut butter and jelly or pen and paper. The real question is why do branding and copywriting go hand in hand, and how can you master both? To answer those questions, we will discuss:
Why every business needs good branding and copywriting
How to write copy that is 100% on brand matches your brand
How to win clients with branding and copywriting
Related: What is a Copywriter?
What does every small business need?
As a brand and website designer, I am sure you are aware that every brand needs to attract its ideal clients using high-quality branding and copywriting. But what qualifies as high quality? And why does branding and copywriting go hand in hand?
Quality Branding
This goes without saying, but every business needs to have an eye-catching visual brand identity that not only identifies you as unique but also attracts attention from your ideal clients.
For example, even though we should never judge a book by its cover, we automatically do it. Why? Well, humans are visual creatures! We are wired to enjoy beautiful scenery, art, and so much more. And it’s the same when it comes to a brand - what we see on the outside automatically attracts those who resonate with the aesthetic.
That’s why branding is key! But with good branding, good copywriting is needed.
Your brand can look nice, but it is nothing without the right words behind it.
On Point Copy
Copy refers to anything that is written and published online or on paper. It is what every business owner uses to communicate and connect with their target audience. But copywriting doesn’t stop there. There’s copy, and there is copy that converts.
For a brand to be successful, you need quality copy. Once your target audience is drawn in by the aesthetic of your brand, you have to keep them there. You have to build connections with them in a way that resonates with your brand.
That’s why on-brand copywriting is essential. Getting your readers to connect with you personally and as a brand is vital if you want to be successful, but how do you do that? You do that by writing copy that adds value.
When your business nails both branding and copywriting, you will have no problem drawing in clients, building connections, and growing a successful, profitable brand.
YOUR BRAND CAN LOOK NICE, BUT IT'S NOTHING
WITHOUT THE RIGHT WORDS BEHIND IT.
Write copy that matches your brand
While branding and copywriting go hand in hand, it only works when the copy matches your brand.
Picture this: You are looking for the perfect brand photographer to shoot photos for your brand and web design business. And you know exactly what you are looking for! You want a photographer who:
Takes professional, sophisticated photos
Understands a designer’s mindset
Has a simple and easy-to-follow process
And voila! You find (who you think is) the perfect candidate. Their IG page is super clean, refined, and simple. As you scroll down, your excitement rises, and you can’t help but click on their website. From their branding alone, you’re sold!
But then you start reading their website copy…
They are using words like “boss babe” and “fleek”, which, for some reason, makes you uncomfortable. But you were so captivated by their branding! So you keep reading and reach their services page. As soon as the page loads, you feel overwhelmed. Just the flood of words alone makes the decision for you. And you exit their site.
You’ve just been, as I like to call it, brand catfished.
This situation happens more often than it should. Aside from being time-consuming, this clearly shows how branding and copywriting go hand in hand if you want to secure high-paying clients. If your branding gives off a clean, natural, fresh feel, then so should your copy.
PRO TIP - To make sure your branding and copy resonate with each other, the best thing is to get clear on your own brand story and the strategy behind your brand. It sounds obvious, but when you know who you are as a brand, you can tailor your branding and copywriting to make sure they match.
Winning clients with branding & copy
When you combine branding and copywriting, your whole business will profit. You will help your brand:
Stand out as an authority
Look and sound professional
Secure new clients
Every brand has a unique style; a style that sets you apart from the next website designer. It identifies you as a professional business owner that attracts the right target audience.
But, as we have learnt, the voice of your brand - your copy and content - should correlate with your branding. Having a strong grasp on your brand voice and creating content that goes hand in hand with your branding is not an option. It’s a must.
So the next time someone asks you what is more important when attracting your dream clients, you can give them an informed answer...
You can’t have one without the other.
